This website has not been up for very long, but I did (and continue to do) a lot of research on how to make a blog an effective marketing platform. My goal for this website is to build up its audience and content enough that it can generate some revenue for me. To be able to do this, I first needed to nail down the specifics of how to write a blog.
Setting up your site is the easiest and, arguably, most fun part of this whole process. Existing hosts like WordPress, Squarespace, or Blogger have made it cheap and simple for a person with little to no coding experience to create a decent website. They have pre-made themes, navigable customization, and fairly good customer service in case you get hung up. Getting your website out is easy. Making a website that people want to visit is hard.
Now you have to write and you have to learn to write well. Writing well will be different for everyone. It all depends on who you’re writing for. What I consider good writing today is not what my English teacher would give me an A for. It’s all about gauging your audience and tweaking your content as you go along. I have not been the most consistent in the topics or quality of my blogs, but that wasn’t my goal for this month. My goal was to blog every day so I could build up my site before I tried to sell it as anything specific.
That’s the next step for your website: set goals. It’s important to make sure the goals you set benefit your site where it stands right now. If you just made your website, it would be unwise to set a goal of getting $100 in ad revenue in the first month. It’s definitely possible, but it may not be helpful for the longevity of your site. In my opinion, most people feel slightly uncomfortable when looking at an empty website, so I set a goal that would make sure that wouldn’t happen. Although I wasn’t consistent in what I wrote about, I was consistent in that I wrote every day and that made my site look full and active.
Pick something every month that you want to be consistent in. This month, I just wanted to get into the habit of writing every day. Now that I have that habit, I can begin to narrow down what I want to write about. Once that’s narrowed down, I might start thinking about how long I want my blogs to be. When generating content, there will always be new things to work on. In the beginning, there will be a lot of areas that need help, and that can be overwhelming. Focusing on one objective will make the whole process of improving a lot smoother.
Today is the last day of my July goal and I’m very happy to say I was able to achieve it. Writing has easily become one of the best parts of my day and I am glad to be taking such a good habit with me to Montreal. For August, I want to take a good look at what I’m writing and try to be more consistent in the times that I write my blogs. If I leave them to the last second, I’ll just write about the first thing that pops into my head and publish it, usually unedited. This was fine for my July goal, but won’t work for my August goal. The process of transitioning from one aim to another is tricky, but it will get easier with practice. Happy writing.