There has been a lot of content generated around the idea of “YouTuber Burnout.” This type of burnout happens when YouTuber’s or other content creators allow their online careers and personas to become more relevant and important than their actual life. They spend more time working on their content and engagement and slowly lose touch with their health, their family, and any semblance of a life that doesn’t involve a computer screen.
This phenomenon is not new, it’s just taken on a different form as our lives have evolved to be more technology based. People who had 9 to 5 cubicle jobs for 40 years would probably say that they felt burnout too and perhaps list some similar symptoms. Burnout happens to all of us, but what happens when you burn out before you’ve even begun?
Application burnout. It’s common among intern-seeking college students and job-seeking recent graduates. They send in application after application, wondering when they will get a response. At most, I would say I have seen a 10% response rate to my value propositions. I’m still not sure if this is typical or if I need to analyze the way I market myself.
Let’s dig deeper into this idea: what are people doing wrong?
First, they’re not doing their due diligence. I recently submitted my first summer internship application in a long time. I took a break from looking for positions because I felt discouraged by the lack of response. When I found this most recent application, I felt some bit of hope I hadn’t felt in a long time. The company was smaller, very straightforward in their posting, and requested that applications be sent to an email.
Three reasons why I loved this:
1. Even though I have prior experience, I’m technically still an entry-level employee. I want to work with smaller companies so I can build connections, gain experience, and learn new skills in an easier to navigate environment.
2. This one is easy, everyone loves straight to the point job postings. Writing an application for a job is already stressful enough without trying to decode their requirements and ideal candidate characteristics.
3. Sites that offer an email to send applications to are 100% better than sites that outsource their applications through an online program, in my opinion. Those outsourced application sites usually mean that the company is really big and might not even have time to get to your application. It also means that you’re lumped in with everyone else and have very little chance of differentiating yourself.
Application burnout is still in the back of my mind, but I seem to have beaten it for now. By figuring out what I wanted from a company, I was able to seek out those types of positions. Having a glimmer of hope for an internship that really excites you will encourage you to do your part in crafting an amazing application.
It can be good and bad to apply to everything that is within your grasp, but quality still reigns over quantity. Crafting customized, well written, and well-researched applications will make sure you seek out companies that mean something to you. Happy internship hunting!